How Columbus Park Treatment Center
Increased Organic Search By 115%
Search Engine Optimization Case Study
Key Results in Just 6 Months
About Columbus Park
Columbus Park has been a Center of Excellence for nearly two decades, known for expert, cutting-edge delivery of evidence-based eating disorder treatments for people of all ages and genders. They’re based in Manhattan, NY, and treat patients of all ages.
I highly recommend Jessica for your professional social marketing needs. Jessica knows her stuff. She’s a wonderful guide and makes the process easy and pain-free. Jessica doesn’t require a lot of oversight or direction, which is great for busy business owners. She thrives on creating eye-catching graphics and other visually appealing posts. She was sensitive to the needs and voice of my mental health practice which is essential for such an outward facing role.
Melissa Gerson, Founder and Clinical Director of Columbus Park
How We Did It
The Problem: No Reach in Search Engines
Melissa, the founder of Columbus Park, had a lot she wanted to share, but no strategy for how to put that content into the world in a meaningful way. Plus, their search footprint was minimal. She was ready to be intentional about creating fresh content to increase search engine visibility.
The Solution: Consistent and Strategic Content Plan
As with all SEO work, we start with understanding the audience we’re speaking to. From there, we can find the keywords that will set-us up for the greatest opportunity to be found in search and build SEO value over time. We paired this with a clear monthly content plan so we could be consistent.
Doing the Work
Starting With Keyword Research
Great keyword research is necessary, especially in the eating disorder space. We start with a broad topic and then drill down to find the best possible keyword for that particular audience.
Staying Consistent
The client was happy to write the content herself, which we encourage if time allows. To keep her consistent and on track, we had a clear content plan each month, including keywords, topics, and due dates. Our team then edited and published each blog post.
Repeating What Works
After a few months, we can start to find patterns around which keywords and topics are performing best—plus, which old content is performing well. We use this to continue being strategic in keyword choice.
Content Examples
It’s time to start creating greater impact with your content. Let’s talk about what you need from us to get started.