How Forward Healing Increased Instagram
Reach By 40%
Key Results
About Forward Healing
Forward Healing offers modern mental health tools and personalized models of therapy and After-Therapy™. Based in Utah, founder Becca Post has cultivated a thriving coaching and therapy practice, complemented by a dedicated team of therapists. Their innovative and holistic approach to healing enables them to support their clients in a variety of impactful ways.
I love that Jess is so knowledgeable about the intersections of the marketing world and wellness. It was helpful for me to build my point of view as a business leader in addition to understanding how to see progress, despite the steady uphill battle that is content marketing. Her patience with my knowledge gaps was so welcomed and I loved seeing my vision for content come to life through her creative abilities. I know how important marketing is, but it can be hard to prioritize, so I’m grateful that she was able to keep me consistent so I could grow and engage my community.
Becca Post, Founder of Forward Healing
How We Did It
The Problem: Limited Time and Resources
Forward Healing, like many small businesses, has been using Instagram as a promotional tool since the business began. However, Becca struggled to maintain a consistent presence on the platform, hindering her ability to foster growth and build momentum.
The Solution: Take Over All Content Creation
Becca needed someone to step in and handle every aspect of her Instagram presence, from brainstorming fresh content ideas to designing graphics and creating engaging captions. We love providing this service to our clients because it takes all the work off their plates and allows them to grow faster and more effectively/
Doing the Work
Strategic Content Planning
Every month, we scheduled a 30-minute meeting to plan content. These monthly meetings provided a forum for us to explore Becca’s current priorities and ideas. From these conversations, we created a content plan that detailed four Instagram posts for each week throughout the month.
Tracking Progress Monthly
Our monthly meetings were also where we reviewed progress and growth around metrics like non-follower reach, total engagements, and engagement rate. Transparency is a top priority for us, and we consistently shared insights on what was effective and what needed adjustment.
Branded Graphic Creation
We take pride in crafting graphics and videos that authentically reflect our clients’ brand. This client had an established brand kit and templates in Canva, which we used to produce new graphics that matched Forward Healing’s overarching aesthetic: natural and organic featuring plants, desert landscapes, and serene spaces.
We would love to help you amplify your reach to grow your business and have a greater impact. Let’s talk about what you need from us to make that happen.