Echeveria Advisory
Your content is reaching people in their most vulnerable moments around food and their bodies - are you sure it's helping, not hurting?.
Echeveria Advisory helps wellness brands, apps, and platforms communicate about food and bodies in ways that heal, not harm.
Why This Matters
Despite the best intentions, a lot of wellness messaging is harmful.
You Can’t Miss This
Yet, most content teams don't have the background to catch this harmful messaging.
And by the time customers start flagging it publicly, or taking their business elsewhere, the damage is already done. The good news is:
This is a fixable problem if you work with someone who knows exactly where to look.
Your product, platform, and content exist to help people feel better in their bodies and their lives.
But the wellness space is full of invisible landmines:
Diet-culture language that slips through unnoticed.
Weight-focused framing that alienates.
Disordered AI-generated responses.
This is Where We Come In
Echeveria Advisory brings diet culture-informed content strategy to the companies that need it most.
We work with wellness brands, nutrition and health apps, media companies, and thought leaders to audit their messaging, build content frameworks, and create guardrails for AI-generated responses so your content builds trust instead of eroding it.
You bring the vision, and let us help you get the words right.
Is This Right For Your Organization?
If one of these scenarios resonates, let’s talk.
A Wellness App or Program
You want a diet culture-informed lens on everything, from your onboarding copy to your marketing and in-app language.
A Health Media Company
You produce high volumes of content in the food and body space, and you need to create harm-reduction guidelines for your content team.
An Author, Creator, or Thought Leader
You’re building a platform in the health and wellness space and need a strategic thinking partner, not an executor.
A Funded Wellness or Nutrition App
Your AI coach or chatbot responds to questions about food or body, and you want to ensure your responses aren’t causing harm.
Why Echeveria Advisory
We’ve spent years creating content, providing strategy, and sharing our voice in the recovery and mental health space. This means we bring a perspective that no generalist content strategist, no matter how talented, can replicate.
Echeveria Advisory is led by Jessica Thiefels, a content strategist with more than 15 years of experience, supporting organizations both big and small. As someone in disordered eating recovery, she brings both professional and personal specialization in eating disorder recovery, disordered eating, and body image messaging. She is also the founder of Nope, That’s Not Normal, a podcast and Substack publication.
How We Work
Find the Right Support for You
The Clarity Session
$500
A 90-minute strategy session with a pre-session content audit and written follow-up. The fastest way to get expert eyes on your messaging.
The Messaging Audit
$1,500
A comprehensive review of your existing content — app copy, social, email, AI responses — with a full written report, specific rewrites, and a 60-minute debrief.
The Content GPS
$4,000
A complete messaging framework custom-built for your brand: approved language, phrases to avoid, tone guidelines, content pillars, and AI response guardrails.
The Team Training
$2,500 - $5,000
A half or full-day workshop for your content and marketing team, including: custom curriculum, real examples, and a takeaway guide for future content and messaging.
This is an Opportunity
The companies that get this right don't just avoid harm. They build something rare in the wellness space: an inclusive and affirming offering that stands out in a sea of wellness companies telling us to fix, change, and shrink.